Cookie Policy
MTWA (Miami Tours and Water Adventures)
Effective date: October 31, 2026
This Cookie Policy explains how MTWA (Miami Tours and Water Adventures) (“we”, “us”, “our”) uses cookies and similar technologies on miamitoursandwateradventures.com. Please read it together with our Privacy Policy.
The short version
- Only the cookies we need to run the site and the Book Now checkout are on by default.
- Analytics are off until you say yes. Booking works the same whether you accept or reject.
- We don’t run ads or remarketing, and we don’t sell or share your personal information.
- You can change your choice any time with Cookie Settings at the bottom of every page.
What are cookies?
Cookies are small text files that a website saves in your browser. They let the site remember things, such as your cookie choice, or count how many people visit a page. Similar technologies, such as scripts, pixels and browser storage, work in much the same way. In this policy we call all of them “cookies”.
- First-party cookies are set by our own website.
- Third-party cookies are set by another company’s domain, for example inside the Peek checkout window.
- Session cookies are deleted when you close your browser. Persistent cookies stay for a set period.
How we ask for your consent
On your first visit a banner at the bottom of the page offers Accept all, Reject all and Choose. Accept and Reject are the same size, and nothing is pre-ticked. The banner doesn’t block the page, so you can browse and book without answering. Until you choose, only essential cookies are used.
We use Google Consent Mode v2. Analytics and advertising storage start as “denied”. Before you consent, Google Analytics may receive cookieless, anonymous signals (for example, that a page was viewed) without setting or reading cookies. We use these only for aggregate counts. If you accept Statistics, Google Analytics sets its cookies and measures visits normally.
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out, and optional cookies stay off.
We remember your choice for 6 months, then ask again.
Cookie categories
| Category | What it does | Default |
|---|---|---|
| Essential | Runs the site and the Book Now checkout, and remembers your cookie choice. | Always on |
| Statistics | Counts visits and shows which pages and tours are useful (Google Analytics 4, Peek page-view statistics). | Off until you opt in |
| Maps & marketing | Loads the embedded Google Map. We don’t use advertising or remarketing cookies. | Off until you opt in |
Cookies and similar technologies we use
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| wpconsent_preferences | MTWA (WPConsent plugin), first party | Stores your cookie choice | 6 months | Essential |
| _ga | Google Analytics 4, first party | Tells visits apart with a random ID, for usage statistics | Up to 2 years (most browsers cap this at 400 days) | Statistics |
| _ga_QEDMY1VFX5 | Google Analytics 4, first party | Keeps session state for our Analytics property | Up to 2 years (most browsers cap this at 400 days) | Statistics |
| Page-view signal to pathfinder.peeklabs.com (no cookie) | Peek | Counts views of pages that show the Book Now button | Not stored | Statistics |
| Chat history (browser session storage, no cookie) | MTWA chat assistant | Keeps your chat conversation while you browse. Used only if you open the chat. | Until you close the tab | Essential (on request) |
When you click Book Now (Peek checkout)
Booking and payment are provided by Peek. The Book Now script loads from js.peek.com, and the checkout opens from book.peek.com in a window on our site. Because you ask for it, it’s essential to complete your booking. Inside that window, Peek and its providers set their own cookies on their own domains, for example:
| Name | Provider (domain) | Purpose | Duration |
|---|---|---|---|
| JSESSIONID | New Relic (nr-data.net), via Peek | Error and performance monitoring of the booking tool | Session |
| m | Stripe (m.stripe.com), via Peek | Payment fraud prevention | Up to 2 years (most browsers cap this at 400 days) |
| _ga, _ga_QEDMY1VFX5 | Google Analytics, set by Peek’s checkout (peek.com) | Booking and conversion measurement for our Analytics property | Up to 2 years (most browsers cap this at 400 days) |
Peek controls these cookies. See Peek’s Privacy Policy.
Other services on our pages
- Google Maps (contact and location sections) loads only after you accept Maps & marketing, or click the map placeholder. Google may then set cookies such as NID, OGP and OGPC.
- Google reviews: we show our Google reviews using the Rich Showcase for Google Reviews plugin. The review text and photos are stored on our own server, so showing them doesn’t contact Google and sets no cookies.
- WhatsApp: the WhatsApp button is a plain link to wa.me. Nothing loads from WhatsApp until you click it.
- Chat assistant: when you send a message, our server processes it with Google’s Gemini API to write a reply. Your browser doesn’t connect to Google, and no cookies are set. See our Privacy Policy.
- Site performance and security: WP-Optimize (page caching), Wordfence (security firewall) and our hosting provider run on our server. They set no cookies for visitors. Wordfence sets cookies only for logged-in site administrators.
We check our cookies when we add or remove a service and update this page when something changes.
How to change your cookie preferences
Click Cookie Settings at the bottom of any page, switch categories on or off, and save. Withdrawing consent is as easy as giving it. Once you withdraw it, we stop using those cookies, and the page reloads so the change takes effect. You can also delete cookies in your browser (see below).
US privacy rights (including California)
We don’t sell or share personal information for cross-context behavioral advertising, and we don’t use cookies for targeted advertising. You can still opt out at any time: use Reject all, enable Global Privacy Control in your browser, or email info@miamitoursandwateradventures.com with the subject “Do Not Sell or Share”. We honor these requests. For your other rights, see our Privacy Policy.
EU/EEA and UK visitors
We use non-essential cookies only with your consent (ePrivacy Directive and UK PECR; GDPR / UK GDPR Art. 6(1)(a)). Essential cookies are used because they’re strictly necessary for a service you ask for. Some providers, such as Google and Peek, may process data in the United States under safeguards described in our Privacy Policy.
Browser controls
Most browsers let you see, block and delete cookies. If you block all cookies, parts of the site, such as the booking checkout, may stop working.
Google also offers a browser add-on to opt out of Google Analytics.
Third-party policies
- Peek: peek.com/privacy
- Google: Privacy Policy and how Google uses cookies
- Stripe: stripe.com/privacy
- New Relic: Privacy Notice
Contact us
MTWA (Miami Tours and Water Adventures)
429 Lenox Ave, Miami Beach, FL 33139, USA (administrative office only, not a departure point)
Email: info@miamitoursandwateradventures.com
Phone: (305) 772-9942
Effective date: October 31, 2026